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Project : Marketing
communications for Football
Bionic work with Red Consultancy on various aspects of
McDonald's football communications in an ongoing capacity.
Amongst other things in 2004, we have worked on large
scale print campaigns - designing and print managing 500,000
runs of A1 posters for instore use, consulted on nationally
implemented football Identities and brand guidelines,
designed and artworked the '04 Charity Shield centre spread
and provided design support for PR activity.
Dave Huff, Bionic's Production Director commented; "Working
with Red across McDonald's football activity has proved
really stimulating as the works has been interesting and
we all love football! We've had some tough pieces of collateral
to produce and I think we've successfully met all the
challenges. We've been re commissioned several times so
we're doing something right!"
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