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Project : Campaign
design
Bionicmedia have recently designed a suite of 'alternative'
road signage for online car sales site Jamjar.com.
The designs which ran in an online survey on the Jamjar
website sparked much national publicity and debate and
were featured in the Daily Telegraph and on the bbc.co.uk
website.
Working with PR agency The Red Consultancy, we created
a humorous set of signage that represented the modern
ills of road travel including 'men not at work' '4x4 safari'
and 'boy racer alert'.
Dan Smith, Bionicmedia's Creative Director said; "It was
nice to see the debate that was kick-started by these
signs, the signage seemed to keep popping up everywhere,
creating a lot of good viral PR for JamJar"
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