Understanding your Industry

Bionic started working in the TV Industry more than six years ago, when we worked with Zeal Television designing Format Identities, Website and an Online Screening system for the MIP markets. Using the knowledge we gained from the close working relationship with Zeal we have since linked up and worked successfully with a succession of other Television Distributors and Producers both big and small.

This long term Industry specialisation means that we understand your market, your product, your buyers and all that 'Industry Lingo' that goes in between. We can take a brief and sit in meetings and not have to spend valuable time learing about your market and product. We have also done a lot of the hard work in building the technology required to support your requirements.

Technology Tailored For Distributors & Production Companies

In our experience the majority of Distributors or Producers often share a common set of requirements when commissioning a website, all of which will help to automate the Sales & Marketing process and support the Team. We often like to 'spiel' in meetings that your website should act as 24 hour sales person with all the information and tools to hand that an ordinary member of the Sales Team might have.

A buyer or viewer needs to search (and find) Formats & Programs by Genre, Name and other criteria. A program / format page then needs to contain all the vital information on Producers, Broadcasters, Ratings, Durations, Episodes and International Versions etc. A buyer can watch a promo or watch an entire episode online. Furthermore a broadcaster or producer may want to download deliverables such as Cue Sheets or Hi Res Photography. Of course, all this can then be tracked and reported on by the sales team.

Our websites are built on a fundamental set of technologies that have evolved and matured over time as we build in clients requirements. This means we can save time in not having to build bespoke functions and re-invent the wheel every time a site is commissioned. " We need it in time for MIP". No Problem (We hope).

Our Websites in action...