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Project : Marketing
communications
Bionic were commissioned by the Red Consultancy to support
a major Summer 04' PR campaign for Nokia's N-Gage gaming
handset.
We were instructed to prepare a design campaign using
Judith Chalmers as the central character in a holiday
themed push to promote the N-Gage.
Following a photoshoot with Judith, bionic fashioned a
distinctive range of collateral based around the strapline
'Wish you were gaming'? The feel was ironic, cheesy and
fun.
The supporting material was all designed, produced and
print managed by bionic and included; Postcards, Point
of Sale, Press Folders, Stickers, Badges, T-Shirts and
Bags.
Dan Smith, Bionics Creative Director said: "This
was an interesting piece of work for bionic given the
range of collateral that needed producing. The challenge
was to run the theme consistently across the different
mediums. We obviously got it right as Nokia have reprinted
much of the material several times to support the success
of the PR campaign"
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