Project : Invitation and marketing design

Bionicmedia were approached to craft a distinctive launch party invitation for Ladbrokes.com along with other party collateral.

The event, in partnership with the Conservation Foundation was the tracking of 10 Tasmanian Shy Albatrosses as they flew on their annual migration. Punters were encouraged to wager on the first 'big bird' past the post with proceeds going to the Conservation Foundation.

The launch party was to be attended by Royalty, Politicians and several A-list celebrities so the invite needed to be high quality and impactful.

We created this accurate portrayal of a shy albatross which folded open to reveal the invitation and was greeted with much enthusiasm, best of all by David Bellamy who introduced and compered the evening!